Abstract
The pandemic Covid-19 has been changing tourist behavior to visit a tourism destination. This study aims to investigate tourist’ visit intention after Covid-19 pandemic period in Indonesia by addressing the Covid-19 phenomenon, health consciousness and theory planned behavior framework. To answer hypotheses in this study, Confirmatory Factor Analysis-Structure Equation Model is used with quantitative approach. The research model is examined by SEM-PLS, using SmartPLS-3 software to analyze research framework. The results show that Covid-19 perception had not significantly impacted attitude, subjective norm, perceived behavioral control and intention. However, the perception of Covid-19 has a significant impact on non-pharmaceutical intervention, which in turn delivers a significant impact on attitude, subjective norm, perceived behavior control and visit intention. The hypothesis presumes that attitude, subjective norm, and perceived behavior control all have significant impact on intention to visit. In contrast, variable of health consciousness works less impact on intention to visit. This study makes significant contribution to the tourism literature by considering health issue and tourist visit behavior after Covid-19 period in Indonesia. Doi: 10.28991/esj-2021-SPER-15 Full Text: PDF
Highlights
Since the early May of 2020, Covid-19 has put an indenture to the economic wholeness in Indonesia due to the largescale imposition of restriction regulations
The hypothesis is accepted based on the findings of this study, which shows that the changing perception of Covid19 has a major influence on non-pharmaceutical intervention in pandemic Covid-19
The Covid-19 and nonpharmaceutical interventions will be considered by tourists, indicating that they are concerned about their health
Summary
Since the early May of 2020, Covid-19 has put an indenture to the economic wholeness in Indonesia due to the largescale imposition of restriction regulations. The aim of this study is addressing the impact of Covid-19 and non-pharmaceutical intervention by applying the Theory of Planned Behavior to visit a destination in post-pandemic period of Indonesia. The aims of this study are: 1) to address the impact of Covid-19 through the Theory of Planned behavior (TPB) construct toward visit intention; 2) to find out the impact role of public health (non-pharmaceutical intervention and health consciousness) toward visit intention through Theory of Planned Behavior constructs This empirical analysis can help the stakeholders and the government to make policy about visiting destination in Indonesia during the pandemic Covid-19.
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