Abstract

In our 2017 study ‘Assessing ExxonMobil’s climate change communications (1977–2014)’, we concluded that ExxonMobil has in the past misled the public about climate change. We demonstrated that ExxonMobil ‘advertorials’—paid, editorial-style advertisements—in The New York Times spanning 1989–2004 overwhelmingly expressed doubt about climate change as real and human-caused, serious, and solvable, whereas peer-reviewed papers and internal reports authored by company employees by and large did not. Here, we present an expanded investigation of ExxonMobil’s strategies of denial and delay. Firstly, analyzing additional documents of which we were unaware when our original study was published, we show that our original conclusion is reinforced and statistically significant: between 1989–2004, ExxonMobil advertorials overwhelmingly communicated doubt. We further demonstrate that (i) Mobil, like Exxon, was engaged in mainstream climate science research prior to their 1999 merger, even as Mobil ran advertorials challenging that science; (ii) Exxon, as well as Mobil, communicated direct and indirect doubt about climate change and (iii) doubt-mongering did not end after the merger. We now conclude with even greater confidence that ExxonMobil misled the public, delineating three distinct ways in which they have done so.

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