Adaptation of a logistics company`s business model in the era of digitalization

Abstract

The article is devoted to the study of the adaptive capabilities of logistics companies in the conditions of global digitalization. The developed conceptual model of logistics company adaptation defines the tasks, principles, components, and stages of adaptive management, allowing the logistics company to obtain a synergistic effect from the implementation of the model as a complete system, provides an opportunity to improve the quality of management, forming a proactive adaptation management mechanism. Taking into account modern trends, in the conceptual model adaptation and sustainable development are highlighted as its main components, since sustainable development is based on compliance with the principles of environmental sustainability and social responsibility, adaptation is defined as a tool for the effective implementation of these principles in a logistics company in a changing environment. It was determined that to make corrective changes to the existing business model, it is necessary to assess the existing level of adaptability of the logistics company. To implement this approach, a system for evaluating the effectiveness of adaptive management of business processes of a logistics company has been developed, which consists of 7 subsystems, having a variable character, oriented to any stage of the company's digitalization. Applying a comprehensive approach to the system of evaluating the effectiveness of adaptive management based on the calculation of integral criteria for each subsystem is justified, which are summarized in a total integral indicator that summarizes the influence of all factors and determines the degree of adaptability of the logistics company's business model.