Abstract
Implementations of software production processes usually ignore organizational, market, and economical attributes of products that are to be inserted in international markets. Software engineering has begun to deal with the business aspects of software products only recently. The Guide to the Software Engineering Body of Knowledge v3.0 presents two concepts of life cycle: the software development life cycle and the software product life cycle. The second is more concerned with business issues related to software products, but research on those issues is still due. In this sense, this paper aims to answer the following question: what factors allow small and medium software enterprises to offer high value added products in order to enter and remain in the international market? This work selects four research dimensions from literature and explores a number of variables inside those dimensions, which are considered as candidates to help explaining a successful process of active internationalization. The paper presents a multiple case study that shows that although innovation, entrepreneurship, and foreign market knowledge are important dimensions for the active internationalization, networking is not as relevant as it could be thought.
Highlights
Software production processes ignore organizational, market and economical attributes of products that are to be inserted in international markets
There are process models (e.g. EUP – Enterprise Unified Process (Ambler, Nalbone, & Vizdos, 2005) that address the software life cycle in a broader view, including specification of activities that range from software maintenance to software retirement from the market, and which consider activities aimed at the business
Their study searched for evidences to confirm, or not, the following research propositions: P1: The degree of service or product innovation influences the success of the process of active internationalization of a software small and medium-sized enterprises (SMEs). This proposition deals with the influence of innovation on the process of active internationalization of the SMEs, which is studied through the variables of the innovation dimension of the model
Summary
Software production processes ignore organizational, market and economical attributes of products that are to be inserted in international markets. Business aspects began to be timidly addressed only in the past 20 years. They have increased significantly in the past five years. An SPL may be seen as a family of software systems that share common features, managed to attend the specific needs of a market segment. Those products are developed from a common core in a systematic way. Reference (Northrop, 2008) remarks that SPL may be seen as an evolution of software reuse strategies, and (Wazlawick, 2013) adds that the reuse obtained with SPL is a strategic approach for the software industry, making reuse less unpredictable and systematically incorporated to the productive processes
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