Abstract
This article concerns the issue of academic motivation in the context of modern higher education. Higher education and employers formulate the requirements for future professionals. A professional society is in need of competent graduates of higher education institutions that determine students' expectations in the learning process and drives the changes in the contents, scope and new hierarchy of academic motives. Understanding the specifics of academic motivation in the context of modern education directly determines the efficiency of the learning process as well the professional formation of human beings and their personal motivation. The sample consisted of young adults, male and female, at the age of 17 to 24. The total amount of subjects was 214 people. The research was performed in the following educational groups: Psychology, psychological and pedagogic education, medicine, arts, mathematics, and law which allowed to study of academic motivation in different subject areas. The research revealed that academic motivation in students of various fields of study has both similar and different tendencies. The academic motivation was different during the first, second, third, and fourth years of education. This article includes an attempt to indicate a vector for the development of higher schools in the context of digital education.
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