Academic Library Users Are Not “Customers”: A Response to Steven Bell

Abstract

Steven Bell’s “Academic Librarians’ C-Word Problem” recommends that to improve customer service academic librarians like public librarians call their users “customers.” This column argues that academic library users should not be called customers for a variety of reasons. Primarily, the goals of public and academic libraries differ. Public libraries seek to discover their users’ wants and meet them. Academic libraries, in contrast, aim to teach and support their users’ educational growth. Calling an academic library patron a customer implies that individual wants can take precedence over educational needs and that students should have influence over classroom instruction and curricular content. Steven Bell and I agree on the importance of customer service, but I believe that it is defined differently in public and academic libraries.