A Tradição dos Estudos Culturais na Perspectiva das Contribuições Latino-americanas

Abstract

this article brings a discussion on Birmingham Cultural Studies as an approaching to the mass media studies in the Latin America, based on the perception of how media articulate content and reception through a technological-technical structure that crosses the immateriality of such contents, and that interfere in culture and in the relations between man/woman and his/her social environment. Here we present a view on the importance of the Cultural Studies as well as the concept of Culture in the communication studies about a society characterized by the intensive use of technology that enlarges and accelerates information circulation, however, without promoting great advancement of social and cultural inclusion. We do a retrospect on the origin of the Cultural Studies as they were apprehended in the region in the interface with the mediations theory by Martin-Barbero as well as the Folk Communication approach.