A SYNTHESIS OF THE DETERMINANTS OF SUCCESSFUL INTERCULTURAL COMMUNICATION IN ORGANISATIONS

Abstract

Organisations exist, function and develop through communication. Intercultural communication is a specific communication activity in which the parties involved represent different cultures. The current context, dominated by globalisation, multiculturalism, internationalisation and digitalisation, underlines the importance of studying intercultural communication in an organisational context. The aim of this paper is to develop a comprehensive synthesis of the factors that influence the effectiveness of intercultural communication in organisations and to propose research hypotheses for future studies in this area. The methodology used to conduct this study includes the methods of analysis, synthesis, induction (for logical connections), deduction (for identifying theories from the literature), abduction (for identifying causes and factors and building hypotheses) and hierarchical classification (for grouping factors in the three-level taxonomy). The analysis of the factors mentioned in the literature on the effectiveness of intercultural communication in organisations has led to the development of a three-level taxonomy that groups them into five categories: management-related factors, group factors, individual factors, cultural factors and communication factors. This systematic and clarifying approach suggests linkages and directions for research as well as lines of action for practitioners to ensure sustainable development of multicultural organisations and increase the chances of success of intercultural communication in different organisational contexts. The novelty of the paper lies in the fact that the existing literature does not propose a systemic view of the factors that influence intercultural communication outcomes. Most of the identified research presents comparative, descriptive approaches to the characteristics of intercultural communication in specific cultural contexts.