Communication and Culture in Multinational Organizations

Abstract

Scholarly work and research on communication in multinational organizations continues to grow, responding to the increase of organizational complexity in a global environment where international teams, initiatives, and joint ventures have become common. Accompanying that growth were efforts to establish a clear focus and define boundaries of organizational communication research, particularly emphasizing multinational organizations. How to define communication in the context of multinational organizations? While a comprehensive review of the answers to this question could yield a handbook of communication in organizations, a clear answer can be given outlining the assumptions and political interests underlying different perspectives and theoretical conceptualizations. Therefore, instead of answering the question of what communication is in multinational organizations, this article follows the question proposed by Stanley Deetz. In The New Handbook of Organizational Communication, edited by Fredric M. Jablin and Linda L. Putnam (Thousand Oaks, CA: SAGE, 2001), Deetz asks, “What do we see or what are we able to do if we think of organizational communication in one way versus another?” (p. 4). Deetz poses the question in order to better understand our choices of setting boundaries for the study of communication in organizations. Deetz reviews three different ways of conceptualizing communication in organizations. The first one emphasizes the development of organizational communication as a specialized area where departments and associations are organized around it; the second approach views communication as a phenomenon that exists in organizational context; and the third one regards communication as a distinct mode of explaining organizations. Recently there have been burgeoning studies in which communication scholars approach communication in organizations using the third approach. Those studies provide psychological or social-cultural explanations of organizations. This review summarizes several major topics on communication in multinational organizations that have been studied over the years. Rather than providing a comprehensive review of the field, the select perspectives and topics discussed here reflect major research foci and approaches associated with the study of communication in multinational organizations in the last few decades. This discussion also captures the recent shift from classic organizations to knowledge-intensive organizations in the context of 21st-century organizational life.