Abstract
The advertising world has been always concerned looking for the relationship between TV advertising spending and the sales amount of advertised products, particularly mass consumer goods (edibles) and automobiles. The measures was the relationship between advertising pressure in terms of GRP's and notoriety be spontaneous or suggested recall, which was supposed to be translated into sales later, but the consumer needed to have the product available on the shelf. Retain sales are controlled at brand/item level but ads are usually linked to brands. Sinergetics through a model used to explain the Formation of Public Opinion offers a platform to link group attractiveness by TV investment with product sales. We checked it for a narrow market as the colas reversing the reasoning. If the system forecast two groups of opinion that we assimilate to sales how much of the TV advertising expenditure can be correlated. More than 70%.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call