A Study on the Satisfaction of the Trust in the Land Trust - Focused on the Borrowed Land Trust -

Abstract

In this study, the factors affecting the level of satisfaction were found in people with experience using borrowed land trusts to seek ways to activate the borrowed land trust later. Research models were set up and multiple regression analysis performed by analyzing the factors affecting the degree of trust satisfaction through the existing prior study on the borrowed land trust, the theoretical review, and the interview with the professional group. The analysis showed that the characteristic variables affecting the level of satisfaction of the borrowed land trust are stability factors, reliability factors, convenience factors, rapidness factors, and fairness factors. In addition, the reliability factors were found to be the most influential factors affecting the degree of trust satisfaction, followed by the factors of rapidness, convenience and stability. The implications for promoting the borrowed land trust based on the analysis results are as follows : First, as the reliability factors show a high level of satisfaction with the trust company, it should focus on enhancing its perception of the trust company s brand and reputation, and on ensuring its compliance with the trust contract terms and conditions. Second, since the factor of rapidness have a significant impact on the level of trust satisfaction, it is necessary to consider improving the continuous procedures for making quick and reasonable decisions on the decision to buy a borrowed land trust and to proceed with the project. Third, if the trust company had focused on quantitative growth amid the booming real estate market and the increase in development demand, it would introduce a specialized workforce training system to enhance the professionalism of the borrowed land trust, a major beneficiary of the trust company. Lastly, efforts will be made to maintain close relations through continuous sharing of knowledge and information with borrowed land trust clients.