A Study on the Development of Live-streaming in the New Media Era-Take Oriental Selection as an Example

Abstract

In the era of new media, the rapid development of Internet technology, mobile terminal devices have crossed geographical boundaries, and the dissemination of information is more interactive, so live webcasting with goods has emerged and developed very rapidly. In the context of the country' s vigorous implementation of the "rural revitalization" strategy, the live broadcast of agricultural products, as one of the important elements, presents a new model in the field of communication. At the same time, due to the impact of the COVID-19 pandemic and other factors, agricultural products in the form of e-commerce in time to meet the market demand and is generally recognized by society, showing the need for live broadcast with goods in the post-epidemic era. This paper will take Oriental Selection as an example, and use literature research and case study to conduct an in-depth study of the reasons for its explosion and spread under the special circumstances of the times. The second is to propose targeted development strategies based on the analysis of the problems of agricultural live streaming and to analyze its positive impact on the development of rural e-commerce.