Reflections on the Development of Rural E-commerce and the Cultivation of Professional Farmers in the Era of New Media

Abstract

The advent of the new media era has also created the necessary conditions for the development of rural e-commerce, but it has also brought certain challenges. In the process of new rural construction, we also need to promote the development of rural e-commerce, strengthen the cultivation of professional farmers, and promote rural consumption levels and industrial development. These things are also very important for achieving the goal of modern countryside. This article mainly explores and analyzes the development of rural e-commerce and the cultivation of professional farmers in the new media era.