A Study on Mediating Effect of Self-efficacy Between Academic Satisfaction and Job Performance of Cyber University Beauty Graduates

Abstract

This study conducted a survey of a total of 137 beauty major graduate of K Cyber University located in Daejeon and Chungcheong area and conducting a self-report questionnaire to verify the effect of learning satisfaction of cyber university's beauty major graduates on job performance, and the effects of self-efficacy that mediate this, to improve job competency through learning satisfaction of beauty majors and work accordingly. As a result of the study, it was found that the learning satisfaction of K Cyber University's beauty department graduates has an important influence on job performance, and variables such as self-efficacy act as important parameters. It is suggested that the learning satisfaction of beauty majoring graduates improves job performance, and self-efficacy act as an important facilitating factor in enhancing job performance in the field. Therefore, it is not only necessary to improve self-efficacy by continuously providing training courses based on practical competency to target subjects, but also to develop and operate various programs that can maximize job-related self-efficacy tailored to adult learners as well as technology-oriented education. Through measures to increase students' learning satisfaction, it is necessary to seek ways to improve job performance. Although it was intended to help the cyber university’s graduates in hair and beauty industry find positive ways for their job performance, there was a limit to generalizing the research results to the results of beauty-related graduates of all cyber universities in Korea. In future research, the need for continuous and long-term empirical analysis and in-depth research is required for cyber university graduates to improve their job performance by conducting indepth interviews and observations of experts with various cyber universities as research subjects.