Abstract
This study aims to analyze the media communication activities of cyber universities that are developing in the online space in the competitive market of cyber universities, which is intensifying day by day, and to analyze the communication messages related to cyber universities accumulated online as a result. For the empirical investigation, we utilized big data-based technology and analyzed through text mining and semantic linkage network analysis using the keyword 'cyber university', and conducted frequency analysis, centrality analysis, cluster analysis (CONCOR), and N-gram analysis. Through this study, we derived media communication strategies that can be taken by cyber universities and improvements for establishing media communication strategies of cyber universities in Daegu Gyeongbuk region.
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