A Study on Eyebrow Design to Enhance the Image of Square and Long Face

Abstract

Eyebrows makeup is an important part of makeup, which is essential for personalized face expression and image change. Therefore, the best eyebrow makeup requires an understanding of eyebrow type suitable for one’s own face and technical skills of expressing it. Thus, in this study, we aimed to measure the thickness and height of the eyebrows and the width of the glabella, so effectively applied for personalized face expression and image enhancement that the woman can easily and correctly express their personalized eyebrows to enhance their facial images. For this reason, at first, a thorough literature review of eyebrow makeup was made, and then a related survey, a set of experiments and expert evaluation were carried out in order. An exploration into eyebrows design for complementing face shape and enhancing face image showed that long face shape most often evoked ‘calm’ or ‘composed’ feelings, thereby allowing penciling thick eyebrows to be most effective for improving face image when applying ‘straight’ eyebrow design good for complementing face shape. When eyebrows design was applied to express a ‘composed’ image, delineating the distance from the midpupil to the upper edge of the eyebrow, the glabella seems to be less wide than in the case of ‘composed’ image producing the intended results. It may be because a ‘composed’ image gives a relatively more calm and motionless feeling, causing eyebrows low in height with narrow glabella to have the effect of deepening the sincerity of face. An ‘angled’ face image usually evoked ‘trustworthy’ or ‘superb’ feelings. Therefore, when making ‘arched’ eyebrow makeup to supplement the shape of the face, drawing thick eyebrows with a pencil and delineating the narrow distance from the mid pupil to the upper edge of the eyebrows, which makes the eyebrows look very wide and produce an ideal effect. This may be because ‘trustworthy’ or ‘superb’ images creates a dynamic and upright impression, allowing thick eyebrows with narrow glabella to enhance face images more effectively. Overall, it may be said, the results of this study show what type of eyebrows helps complement the face shape and enhance face images and provide exact quantification of the thickness and height of the eyebrows and the width of the glabella, effectively applied for personalized face expression and image enhancement. And a further important implication is that the results might serve as the inspiration for marketing and sales promotion of eyebrow-related products and tools to weather the storm of sales drop in the cosmetics industry due to COVID-19.