A STUDY ON EMPLOYEE ATTITUDE TOWARDS WELFARE MEASURES AND ITS INFLUENCE ON PERFORMANCE AT KSRTC, KOLAR

Abstract

Employee welfare measures refer to various initiatives, benefits, and programs that organizations implement to promote the well-being and overall quality of life of their employees. These measures are designed to go beyond basic compensation and address the broader needs and concerns of employees both inside and outside the workplace. This study investigates the employee attitudes towards employee welfare measures and their influence on performance within the KSRTC, Kolar district. Employee welfare measures play a pivotal role in enhancing employee satisfaction and motivation, consequently impacting individual organizational performance. The study employs a descriptive research design, incorporating surveys to gather data from the 80 employees of KSRTC. The primary objectives of this initiative within KSRTC are to identify and prioritize influential welfare measures for its employees, evaluate the effectiveness of existing welfare measures and measure employee performance and culture of continuous improvement within the organization. KEY WORDS: Employee welfare measures, work satisfaction, organizational performance, employee productivity.