A Study on Adoption Factors of Korean Smartphone Users: A Focus on TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology)

Abstract

The purpose of this study is to evaluate TAM and UTAUT’s applicability in Korean smartphone users. To accomplish this objective, this study reviews various literatures and is developed a research model based on TAM(Technology Acceptance Model) and UTAUT(Unified Theory of Acceptance and Use of Technology). To examine the research model, we collected data at Jinju area in Korea. We used a structural equation model analysis known as PLS to verify the research hypotheses. The results indicate that TAM and UTAUT are valuable tool for predicting intentions to smartphone usage.