Unified Theory of Acceptance and Use of Technology Model (UTAUT)

Abstract

Listen

Translate article

AbstractResearch on technology adoption has identified a large number of factors that can affect individuals’ behavioral intentions to use various technologies, and many models have emerged. Venkatesh et al. (MIS Quarterly, 27(3), 425–478: 2003) aimed to develop an integrated model based on the idea that researchers may miss the opportunities offered by alternative models when they choose only one of the existing models. In the synthesis study, Theory of Reasoned Behavior, Technology Acceptance Model, Motivation Model, Theory of Planned Behavior, Unified Model of Technology Acceptance and Planned Behavior, PC Use Model, Diffusion Theory, and Social Cognitive Theory were discussed, their deficiencies and strengths were compared, and the Unified Theory of Acceptance and Use of Technology (UTAUT) was developed. According to UTAUT, using behavior is determined directly by behavioral intention and facilitating conditions, and performance expectation, which determines behavioral intention, is indirectly determined by effort expectancy, social influence, and facilitating conditions variables. In addition, age, gender, experience, and voluntariness of use variables were added as directing variables to the relationships in the model. To make the model more consumer-centric, Venkatesh et al. (MIS Quarterly 36, 157–178: 2012a) added hedonic motivation, price value, and habit variables to the model and removed the voluntariness of use moderator from the model, thus expanding the UTAUT model to UTAUT2. In this chapter, UTAUT, which examines the variables that affect individuals’ technology acceptance and use with a holistic approach, is examined in an educational context. The reader who completes the section will be able to (a) explain the general structure of the model and for what purpose it was developed (b) define the factors in the model and the relationships between factors (c) give an educational example of the acceptance and use of a technology (d) expand the UTAUT and UTAUT2 models in an educational context, formulate hypotheses/problems, collect and analyze data, and (e) discuss and evaluate the results of a study using the UTAUT and UTAUT2 models.KeywordsICT in educationBehaviorAcceptanceTechnology acceptanceUTAUT