A study of social media use for scientific communication and dissemination among Spanish education researchers

Navigating Social Media in #Ophthalmology

The importance and frequency of social media in marketing communication is undeniable today, especially when the target of such communication are young people (and the puropse is advertising and overall improvement of internal communication). Social media are the main source of information for youth as well as virtual space where they can express and present themselves in the best possible way. The significant role of using social media in everyday communication has been recognized by institutions of higher education and they have become an essential part of their marketing mix. Ultimately, the students are the ones who have the main role in acquiring new communication technologies and their communication networks have tendency to be dense and layered (Quan-Haase, 2007). That is the reason why new technologies like social media are mostly accepted and used by high school and university students. In this paper authors analyse the meaning, influence and usage of social media in the context of institutions of higher education and present the findings of an online survey conducted among teachers in such institutions in Croatia. By analysing the results, authors got 104 replies who helped them to get an insight into activities of institutions of higher education on social media as well as the usage of certain social media by private institutions compared with the public ones. This research confirmed that private institutions of higher education are on the overall more active in the usage of social media. However, Chi-squared test showed almost no difference in usage of the most popular social media Facebook and Instagram in private and public institutions of higher education, whereas there is a difference in usage of other social media. In this research, the intensity of certain social media usage in general in Croatia was also compared with the level of their usage in institutions of higher education.

The number of social media users has increased substantially in the past decade, creating an opportunity for health-care professionals and patients to leverage social media for health communication. This study examines the recent use and predictors of social media for health communication in a nationally representative sample of US adults over time. We used 2013, 2014, and 2017 National Cancer Institute’s Health Information National Trends Survey to identify respondents’ use of social media for sharing health information or exchanging medical information with a health-care professional. We conducted bivariate analysis using the Pearson χ2 test to assess the association of respondents’ basic demographic characteristics as well as health status and the use of social media for health communication. We performed multivariable logistic regression models to examine factors associated with the use of social media for health communication. We identified 4242 respondents (weighted sample size: 343 465 241 [2-year pooled sample]) who used social media for sharing health information and 4834 respondents (weighted sample size: 354 419 489 [2-year pooled sample]) who used social media for exchanging medical information. Multivariable analyses indicated the proportion of respondents who used social media for sharing health information has decreased (odds ratio [OR], 0.65; 95% confidence interval [CI], 0.49-0.85, P = .002), while the use of social media for exchanging medical information with a health-care professional has increased (OR, 1.88; 95% CI, 1.09-3.26, P = .025). The younger population had significantly higher odds of using social media for health communication. The study found no racial/ethnic disparities in the use of social media for health communication. Use of social media for sharing health information has declined, while exchanging medical information with health-care professionals has increased. Future research is needed to determine how to engage the population in social media–based health interventions, particularly for older adults.

Cooperative Mentorship: Negotiating Social Media Use within the Family

Ethical standards for cardiothoracic surgeons' participation in social media

Social media use, community participation and psychological well-being among individuals with serious mental illnesses

Today's rapidly growing use of social media has both positive and negative impacts on people's social lives. Moreover, based on UNESCO data, Indonesian people are very active in using social media. This research aims to The use of social media as a learning medium aims to increase students' interest in learning, improve students' ability to use technology and increase students' awareness in using social media in the context of education. The method used in this research is a quantitative method using a survey model and in-depth interviews with one teacher and students. The results of this study show that social media can be used for learning tools or media. However, in reality, currently there is no maximum use of social networking media. The results of researchers' observations by looking at the growing phenomenon, that the use of social networking media is currently mostly only used by students to be limited to sending messages with friends, playing games (games), and buying goods online. The use of social networking media is currently still not utilized as a learning medium by students. The conclusion of this research is that media in the learning process is an inseparable part of the teaching and learning process in order to achieve an educational goal in general and learning objectives. Strategies to be able to find learning media. The right and appropriate in the learning process can be done by making considerations in the selection of social media. Therefore, the limitation of this study is that researchers only conducted research on the role of the Discovery Learning strategy in Islamic cultural history lessons, researchers hope that future researchers can conduct research on the Discovery Learning strategy by developing this strategy in other subjects.

Social media use in the United States has been steadily increasing over the past decade as various social media platforms have become the primary channel of online engagement for the American internet user. Today, Americans use social media to communicate with friends, family, and peers, access entertainment and education, engage in various business and commercial activities, and influence the lifestyles of consumers. As the spectrum of purposeful use of social media diversifies, this paper examines geographic patterns of social media adoption, diffusion, and utilization in U.S. counties. Alongside, the paper also examines demographic and socioeconomic determinants of purposeful social media utilization. Overall, the study sheds light on an important aspect of the contemporary digital divide in the United States.To examine purposeful social network and media use, the paper focuses on penetration of popular social media/networking platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube in U.S. counties. The purpose of use of such platforms – to engage in e-communication, e-commerce, e-entertainment, e-health, and e-education are also examined through the dual lenses of geographic and socioeconomic variations. By borrowing from Adoption-Diffusion Theory (ADT) and Spatially Aware Technology Utilization Model (SATUM), the paper’s conceptual framework posits associations of 18 independent variables with 17 indicators of social media penetration and purposeful usage. Spatial patterns and disparities of social media penetration and purposeful use are analyzed and provide important clues about the geography of the social media digital divide. For example, social media penetration and purposeful use in counties in the U.S. rural south are found to rival counties in the Rocky Mountain States and in some cases exceed counties in urban metropolitan areas in the West- and East Coasts. The presence of spatial bias in social media penetration and use is also diagnosed using spatial autocorrelation analysis. This in turn influences the Ordinary Least Squares (OLS) regression-based analysis of socioeconomic, infrastructural, and social capital underpinnings. For a sample of 3,076 counties in the lower 48 states, leading determinants of purposeful social media use are found to be age structure, urbanization, race/ethnicity and professional, scientific, technical services and overall service sector occupations are found to influence social network access and purposeful use. These findings have important policy implications to broaden the reach and impacts of social media in the U.S.Overall, as the digital divide literature expands its focus from access to information and communication technologies (ICTs) to their actual use and ultimate impact, this study is unique due to its focus on purposeful use of social media. Sourcing data from a variety of public- and private sources, the study focuses on social media usage as well as access and sheds light on county-level disparities and their socioeconomic underpinnings. As purposeful internet use continues to diversify, the findings of this study can inform social media adoption, diffusion, and use policies in light of the COVID-19 pandemic to ensure that all Americans can participate and engage in online activities and derive benefits in an equitable way.

Youth Social Media Use and Health Outcomes: #diggingdeeper

#trial: clinical research in the age of social media

Community pharmacists, Internet and social media: An empirical investigation

New technologies penetrate into all spheres of our lives and shifts personal communication as well as traditional communication between customers and organizations; provide all the participants of communication with more possibilities. Economic crisis promotes internet-based communication and stimulates organizations to look for cheaper possibilities, i. e. to integrate social media into relations building, public relations and other activities. Recent theoretical and practical scientific studies emphasize the importance of the development of social media ideas and its integration into organizations’ communication activities, which used in appropriate way, can help to reach the appointed results: to present and to sell services or goods, to build brand value or to maintain two-way relations with target audiences, etc. Social media is changing the traditional marketing paradigm and stimulates new attitudes toward relations between organizations and consumers, where information flows bilateral, direct and effectively, may be diffused in social networks by consumers’ wishes and can help to strengthen organization positions in the market. Therefore scientists recommend organizations to appraise the value of every member of virtual communities and to communicate in correct way: adding value, helping to solve problems, educating and etc. The article concentrates on the attitude which organizations have to have for successful social media, implementation and achievement of organizational goals. Different departments of organization should be involved in more effective use of social media. Business organizations have to consider both positive and negative social media application aspects in order to avoid certain risks. The negative aspect of social media that is mostly appointed by scientists is the lack of control mechanism: message content, timing and frequency. In order to avoid the risks related with communication in social media organizations have to plan social media implementation process. The main objective of this research is to build up the structural model of communication in social media and to test the application perspectives of the model for study promotion in public higher education institutions. The result of theoretical analysis is an original model of communication in social media. The steps of the model implementation are: environment and competitors’ analysis preparation of communication strategy, selection of appropriate channels, communication process, monitoring, assessment and comparison of results. The theoretical model of communication in social media includes not only the process of communication between the organization and consumers, but also the stages of preparation and assessment that are also important in the evaluation of implementation of the overall communication strategy. A case study of Lithuanian state higher education institutions was used to reveal the possible application of the suggested model of communication in social media in the promotion of higher education studies in social media. The communication of higher education institutions in social media is important since active involvement of prospective students in communication in social media can help prospective students to choose the university where he or she would like to study. Social media presents a university as „live“, communicating and caring about current and prospective students. The study on communication in social media by promoting studies at Lithuanian higher education institutions showed that the suggested model of communication in social media of business organizations can be successfully applied to the communication of universities in social media. The popularization of higher education institutions and involvement of prospective students should originate from environment analysis and planning as well as benefit assessment that may be gained by social media.DOI: http://dx.doi.org/10.5755/j01.ee.23.2.1550

BackgroundeHealth and social media could be of particular benefit to adults with hearing impairment, but it is unknown whether their use of smart devices, apps, and social media is similar to that of the general population.ObjectiveOur aim is to study whether adults with normal hearing and those with impaired hearing differ in their weekly use of smart devices, apps, and social media; reasons for using social media; and benefits from using social media.MethodsWe used data from a Dutch cohort, the National Longitudinal Study on Hearing. Data were collected from September 2016 to April 2020 using a web-based questionnaire and speech-in-noise test. The results from this test were used to categorize normal hearing and hearing impairment. Outcomes were compared using (multiple) logistic regression models.ResultsAdults with impaired hearing (n=384) did not differ from normal hearing adults (n=341) in their use of a smartphone or tablet. They were less likely to make use of social media apps on a smartphone, tablet, or smartwatch (age-adjusted odds ratio [OR] 0.67, 95% CI 0.48-0.92; P=.02). Use of social media on all devices and use of other apps did not differ. Adults with hearing impairment were more likely to agree with using social media to stay in touch with family members (OR 1.54, 95% CI 1.16-2.07; P=.003) and friends (age-adjusted OR 1.35, 95% CI 1.01-1.81; P=.046). Furthermore, they were more likely to agree with using social media to perform their work (age-adjusted OR 1.51, 95% CI 1.04-2.18; P=.03). There were no differences in the experienced benefits from social media.ConclusionsThe potential for eHealth is confirmed because adults with hearing impairment are not less likely to use smart devices than their normal hearing peers. Adults with hearing impairment are less likely to use social media apps on a smart device but not less likely to use social media on all types of internet-connected devices. This warrants further research on the types of social media platforms that adults with hearing impairment use and on the type of device on which they prefer to use social media. Given that participants with hearing impairment are more likely than their normal hearing peers to use social media to perform their work, use of social media may be seen as an opportunity to enhance vocational rehabilitation services for persons with hearing impairment.

Objective: Alcohol marketers have increasingly moved their advertising efforts into digital and social media venues. As a result, the purpose of this study is to investigate associations between students’ use of social media, their exposure to alcohol marketing messages through social media, and their alcohol-related beliefs and behaviors. Participants: Public and private university students (N = 637) participated November and December 2011 and April 2012. Methods: College students completed online surveys to measure their exposure to social and online media generally, as well as their alcohol-related digital media use and alcohol use. Results: Use of social media related to alcohol marketing predicted alcohol consumption and engaging in risky behaviors, whereas the use of social media more generally did not. Conclusions: Students’ use of alcohol-related social media–marketing content associates with their problem drinking. Results have implications for alcohol abuse reduction efforts targeted at college students and suggest the importance of considering social, cultural, and cognitive factors in campaign planning and design.

This study examined changes in social media use among adults with past-year treatment for substance use disorder (SUD) in New England, focusing on the prevalence of such changes, reasons for modifying social media habits, perceived success, and factors associated with attempts to change social media use. Participants [N = 255; 45% female, 85% white, mean age = 41.4 (9.6)] recently treated for SUD completed an online survey. The survey gathered demographics, SUD histories, and social media use data. We report descriptive statistics and logistic regression models testing relationships between attempts to change social media use while in treatment and individual factors. Overall, 62% of respondents reduced or stopped social media use during SUD treatment. A substantial minority (34%) viewed their attempts as unsuccessful or neutral. Logistic regressions indicated that having alcohol as one's drug of choice and having previously sought drugs on social media were both positively associated with attempting to reduce or quit social media. People who reported being motivated to avoid social media to reduce drug/alcohol triggers also reported being more successful in changing their social media use. Many individuals in SUD treatment actively limit social media to reduce exposure to substance-related triggers, yet success varies. Future research should explore how digital environments might be reshaped to support treatment goals, balancing the risk of exposure to substance use content with the potential benefits of online resources.