Abstract

The study was steered to scrutinize the service quality in the telecom sector because in the existing strenuous broadband market, the continuation of wireline telecom sector banks on the service quality rendered to the purchaser that obliges as a key tool for contention. Though there befall numerous paradigms to gauge service quality, the investigation puts into action performance items of service quality, and a surveying tool was used to garner data from the sample. Grounded on the investigation, the tiered cataloging of service quality was exemplified, which rendered an unblemished scheme for the telecom service providers to spot the service quality traits that give rise to amplification in their performance in an extraordinarily competitive marketplace. This study was carried out regarding Customer apprehension for Service Quality in Telecom Services in Bharatpur division of Rajasthan taking into consideration the urban and the rural areas separately with special reference to Airtel and BSNL.

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