"MARKETING STRATEGIES OF INDIAN TELECOM SERVICES IN TUMKUR, KARNATAKA, INDIA"

Abstract

The Indian telecommunication services is one of the fastest growing in the world and India is expected to become the 2nd larg est telecom market in the world by 2023 and has turned into the second biggest after China. Telecom Sector has remarkable growth in India because large proportion of population does not have wireless connections. Marketing strategies are important for development and profitability of organizations as there is fierce battle for subscriber service providers This paper analyses the marketing strategies of Indian Telecom. Services in Tumkur, Karnataka,India. The responses are collected using structured questionnaire and the collected data is presented in the form of graph, charts, tables and they are analyzed through statistical tools like Co-relation, Chi-square, and ANOVA. Most of the customers are expecting quality in service, majority of the respondents are experienced call drops or network loss so telecom services need to overcome from that problem and telecom service provider should maintain quality in service. This paper specifies that differentiate their offerings and build enduring relationships with their consumers, which improves customer loyalty, it enables the business to differentiate their customers.