Abstract
Data mining is a powerful technology that converts data into competitive intelligence which businesses can use to proactively predict future trends, uncover meanings to historical happenings and discover business imperatives which was hitherto unknown to business.
 Data mining is a “process of discovering and interpreting previously unknown patterns in data to aid business in better decision-making”. Data mining is a set of automated techniques used to extract buried or previously unknown pieces of information from large databases.
 Data mining by nature is an iterative process and gets refined for further probing into data in a continuous manner. From a data management point of view, the data mining process requires exploration of data, creating the analytic data sets for evaluation, generating patterns and forecasting models.
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