A simple analysis of revolution and innovation of marketing mix theory from big data perspective

Abstract

Using big data technology to integrate date, transform these data into fundamental and strategic resources in enterprise marketing management and formulate and implement data-driven marketing mix strategy has become a research hotspot in enterprise management circles, and it has generated far-reaching influence on traditional marketing theory and especially marketing mix theory. From perspective of big data, revolution idea and implementation form of traditional marketing mix theory is analyzed in this paper, and approach to establishing innovative strategies of marketing mix pattern under big data background is studied.