A Scientometric Analysis on Islamic Consumer Behavior

Abstract

In everyday life, every human being cannot be separated from the act of fulfilling needs or what is better known as consumption activities. Consumption activities are part of very important economic activities. This activity includes all consumer behavior related to exchange activities, both in the form of exchanging the value of products or services to meet consumer needs and desires. However, in practice, consumption activities are often not in line with social welfare goals. Many consumption activities cause injustice and harmful behaviors among others. This is because consumption behavior often prioritizes self-interest to get maximum satisfaction (utilitarianism). By applying Islamic values in consumption, welfare can be realized that provides maslahah both individually and socially and luck (falah) and happiness in the world and the hereafter. The starting point is to change the behavior of individuals and society into Islamic consumers. This study aims to determine the development map and trend of Islamic Consumer Behavior published by well-known journals in the field of Islamic Economics and finance. The data analyzed were more than 293 Scopus indexed research publications. The export data is then processed and analyzed using the R Biblioshiny application program to find out the bibliometric map of the development of Islamic Consumer Behavior. The results showed that the number of publications on the development of the role of Islamic economic and financial research continues to increase.