Abstract

In IT corporations, it is essential to increase competitive advantages and organizational performance. Employees are critical to a company’s success. A new research method is needed to quantify employees’ influence on building relationships with customers and to facilitate human resource and customer relationship management. Rough sets theory is a mathematical approach to dealing with vagueness and uncertainty. It can change a qualitative problem into a quantitative one and produce a possible solution by providing useful and valuable information and guidelines for decision making. The objective of this study is to determine through the use of analysis analyzed with rough employee characteristics and behaviors that yield positive or negative relationships with customers. The rough set approach distinguishes between these two groups and leads us to suggest policies to improve human resource and customer relationship management and development. The proper management of employees and customers will ensure project success and good corporate performance.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call