A Role Of Technological Innovation Of Rural Entrepreneurs In India

Abstract

Purpose: This study's main objective is to disseminate recently acquired information and understanding of technical elements of rural entrepreneurship, how they might help entrepreneurial survival and growth in rural industries, and what the theoretical and practical implications are.
 Theoretical framework: Thanks to rural entrepreneurship, people relocating from rural or semi-urban regions to metropolitan areas today have many chances. On the other hand, it is also true that the majority of rural businesses face several difficulties due to the absence of essential utilities in rural areas of developing countries like India. Due to a lack of education, financial constraints, and poor technical and conceptual abilities, it is too difficult for rural entrepreneurs to launch companies in rural regions.
 Design / Methodology: The primary data collection came from the 100 rural entrepreneurs who run businesses in the study region. A composite questionnaire containing both quantitative and qualitative questions served as the survey instrument. The entrepreneur received the questionnaire at their place of business, and they had 20 days to fill it out. The researcher and his or her research assistants were always available to assist.
 Findings: The poll's findings revealed that a sizable percentage of respondents used digital technology more for social and personal relationships than for business. It's crucial to exercise caution when extending the results because the study was only done in one Indian province.
 Originality: An innovative idea for increasing the awareness of rural entrepreneurship emphasizes the need for local company owners to have creative capacity in order to succeed and reach a certain level of well-being. The acknowledgement of the impact of innovation on rural entrepreneurs supports the plan.