Abstract
City image is the specific perception, overall view and comprehensive evaluation of the internal and external public of a city on the internal comprehensive strength, external appearance and vitality of the region and its future prospects. As an international metropolis, shanghai's city image is related to the development of shanghai. Accordingly, this paper collects relevant data from academic papers, master and doctoral theses, academic writings, media reports and other channels based on database platforms such as china knowledge, web if science, youtube, dangdang website, etc., and finds that the research on shanghai's urban image mainly focuses on the two major fields of shanghai's urban image and shanghai's urban communication, which involves the city's constructed strength and constructed influencing factors. The study found that the research on shanghai's urban image mainly focuses on the two fields of shanghai's urban image and shanghai's urban communication research, which involves the strength of the city's construction and the influence of the construction. Existing research defines shanghai's city image as "global metropolis", "global first-tier city", "prosperous port and financial center of east asia", and shanghai's city culture as "sea culture", "sea culture", "sea culture" and "sea culture". Shanghai city culture is defined as "sea culture", "red culture" and "jiangnan culture".
Published Version
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