Abstract

Purpose: The development of cultural and inventive foodstuffs from the perspective of “ambiguous cultural heritage” has become the object of much study in recent years.
 
 Theoretical Framework: Elusive cultural heritage refers to the non-material aspects of culture, for example oral traditions, performing arts, societal exercises, rituals and festivals, that are passed down from generation to generation.
 
 Method: One of the main research focuses on this area is the role of cultural and inventive foodstuffs in promoting the preservation and transmission of elusive cultural heritage. Many scholars have argued that the marketing of cultural and inventive foodstuffs can serve as a way to increase public consciousness and interest in elusive cultural heritage and create economic opportunities for communities traditionally associated with such live out.
 
 Results: Elusive Cultural Heritage, also known as Elusive Cultural Heritage, is a distinct form of the most important cultural and historical resources in the world. Its importance to the world's history, culture, arts, fine arts, and cultural aesthetics is very important and unique. It is also an invaluable capital of culture and art of human society.
 
 Conclusions: In many cases, traditional knowledge found in a particular culture supports the self-identity of ethnic groups and allows members of these groups to embrace the distinctive characteristics of their culture. In this research review, we will discuss the development of cultural and inventive foodstuffs from the perspective of “ambiguous cultural heritage” inherited from previous research studies.

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