Abstract
AbstractAn examination of the professional literature reveals a wide a variety of competitive intelligence (CI) practices, including those which might be considered unethical. Some CI reference books label unconsented‐to surveillance as a questionable activity. But others argue CI professionals should be able to engage in certain forms of misrepresentation in order to gain information about a competitor, as long as the misrepresentation does not harm others by forcing them to participate in activities that violate their ethical duty. Because of competing viewpoints, it is imperative that the profession develop its own sense of ethics. Moreover, CI professionals can find guidance in corporate codes of conduct—and make significant contributions to the ongoing development of corporate codes. © 1996 John Wiley & Sons, Inc.
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