Abstract
The enhancement of cultural added value to products is reflected in the level of personal cultural spiritual enjoyment, corporate cultural brand building and social cultural essence inheritance. Compared with ordinary products, the added value of products after incorporating cultural elements is the size of the product’s cultural added value. At the same time, different components of cultural added value can meet different cultural needs of consumers and reach emotional consensus with consumers to some extent. This complex diversity of value realization helps to lay a good foundation for developing cultural brands with Chinese characteristics and transmitting excellent traditional Chinese culture.
Highlights
Due to the strong permeability of culture, the integration of culture with different carriers, such as film and television, can enhance the value of its material carrier and achieve value added, that is produce cultural added value
Combined with the visual analysis results, it is found that the research topic of cultural added value focuses on three aspects: how to define the meaning of cultural added value, how to build the value system of cultural added value, and the function and impact of cultural added value
Cultural elements form cultural products through carriers, they spread through specific ways to satisfy the cultural spiritual enjoyment of consumers, shape the unique cultural brand image of enterprises and Carry forward fine traditional culture
Summary
Abstract—The enhancement of cultural added value to products is reflected in the level of personal cultural spiritual enjoyment, corporate cultural brand building and social cultural essence inheritance. The added value of products after incorporating cultural elements is the size of the product's cultural added value. Different components of cultural added value can meet different cultural needs of consumers and reach emotional consensus with consumers to some extent. This complex diversity of value realization helps to lay a good foundation for developing cultural brands with Chinese characteristics and transmitting excellent traditional Chinese culture
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