Abstract
This article explores how supporters of what we call the “less is more/ ecological lifestyle” preach the need to reduce consumption. Through the analysis of websites and online shops of the promoters of this lifestyle we find that, while they promote spirituality, minimalism, mindfulness, and environmental care, they paradoxically encourage consumers to buy new products in line with this lifestyle. Consequently, they produce what they supposedly combat. As a result, the less is more/ecological lifestyle, far from diminishing consumerism, encourages it.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.