Abstract
<p> Web analytics can raise online sales. Businesspeople take advantage provided by the Google platform named Google My Business to promote their products online. As part of the implementation of Community Service, a workshop was held in collaboration with SMK Negeri 5 Pontianak on the use of web analytics and Google My Business. The participants took part were 30 students of the Culinary Art Department. This workshop was seized to increase students’ knowledge and skills in using web analytics tools and Google My Business so that they who were already in business be able to utilize these skills on online selling. Web analytics -including the two most popular tools used by businesses, namely Ubersuggest and Google Trends- were introduced. During the introduction of Google My Business, students directly practiced the online registration and feature introduction. A questionnaire was used to find out the attainment of knowledge. The results showed an increase in students’ knowledge in the important terms of Ubersuggest, Google Trends, and Google My Business. Moreover, students are expecting to develop their learning in using web analytics and Google My Business after practicing what has been learned in this workshop. Supposing they run digital marketing, this knowledge is worth accelerating sales performance, as well as escalating visitor traffic of the student’s fan page. </p>
Highlights
The results showed an increase in students’ knowledge in the important terms of Ubersuggest, Google Trends, and Google My Business
“Implementasi Google My Business (GMB) dalam Promosi Pariwisata di Kota Kupang dan Sekitarnya”, Jurnal Pendidikan Teknologi Informasi (JUKANTI), Vo., No.2, pp.8-15, 2019
Summary
Para pelajar perlu diperkenalkan dengan digital marketing untuk menghadapi persaingan di dalam dunia pekerjaan [1]. Pelajar yang telah dapat menguasai web analytics dan Google Bisnisku, berarti apabila telah terjun sebagai pebisnis dapat meningkatkan penjualan yang dilakukan melalui internet. Jika seseorang bermaksud mencari suatu halaman website dengan kata kunci pisang goreng, maka akan muncul grafik yang menunjukkan kecenderungan dari waktu, lokasi, dan jenis penelusuran web. Pelaku bisnis dapat menentukan mana produk diantara pisang goreng dan bakwan goreng yang paling banyak dicari di internet. Jika seseorang melakukan pencaharian atau penelusur dengan kata kunci pisang goreng, maka pelaku bisnis akan dapat mengetahui kata-kata apa yang akan menyertai kata kunci pisang goreng. Penggunaan kata kunci yang tepat akan dapat mendatangkan banyak trafik, sehingga untuk pebisnis pemula seperti yang dilakukan oleh pelajar, tidak perlu harus membayar biaya iklan seperti dengan menggunakan Facebook Ads, Instagram Ads, atau Google Ads. Pebisnis pemula dapat memulai suatu iklan secara gratis.
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