A PROPOSAL FOR A TYPOLOGY OF SHARING ECONOMY

MAIRA PETRINI,LISILENE MELLO DA SILVEIRA,CÁSSIO STEDETN DE FREITAS

doi:10.1590/1678-69712017/administracao.v18n5p39-62

MAIRA PETRINI, LISILENE MELLO DA SILVEIRA + Show 1 more

Open Access

https://doi.org/10.1590/1678-69712017/administracao.v18n5p39-62

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Abstract

ABSTRACT Purpose: to propose a typology for sharing economy that allows the characterization and classification of its main forms of manifestation. Originality/value: the theme that involves collaborative consumption and sharing economy has wide definitions with no clear establishment of boundaries between them. Part of that definition gap may occur because of the recent emergency of literature on sharing economy. Additionally, the fact that sharing economy and collaborative consumption are the newest buzzwords, several businesses started calling themselves as such. Design/methodology/approach: from the review of the literature, 11 characteristics that describe the theme were identified. In the light of those characteristics, 72 collaborative consumption websites were analyzed, representatives of the 24 collaborative consumption categories proposed by Botsman and Rogers (2010). Findings: three archetypes were identified: 1. new business models represent the new players based on technological platforms, which are the core business of the company, and generate income by charging service fees; 2. redesigned businesses are traditional market models redesigned to present time and price advantages to the consumer; 3. sharing by ideal is the archetype that best represents sustainable consumption alternative models.

Highlights

Exaggerated consumption and a culture based on wasting are the main culprits for serious environmental problems that end up causing other growing problems, which include resource depletion
By exploring the boundaries between sharing economy and collaborative consumption, we have found in the literature what we will call two sharing models: one based on access and the other, on transfer
The purpose of this study was to present a typology proposal for sharing economy, seeking to increase the understanding of the diversity of models attributed to this term, which have been emerging more and more rapidly

Summary

Introduction

Exaggerated consumption and a culture based on wasting are the main culprits for serious environmental problems that end up causing other growing problems, which include resource depletion. A possible solution to avoid the unnecessary use of resources is organized by sharing through exchanging, lending or even renting goods, giving people the same benefits of ownership. It refers to granting access over owning. Sharing economy emerges as a manifesto to hyper consumption, adopting disruptive collaborative practices. Such practices suggest market intelligence focused on sustainability and encompass multiple social dimensions, such as those involving values, practices and consumption habits, environmental awareness, quality of life, technological development, and economic and social perspectives (Heinrichs, 2013). Its economic impact is still considered a mystery, sharing economy grows and deals with billions of dollars (Martin, 2016)

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