Abstract

<p>The concept of emotional design has become the main focus in the current trend of perceptual consumption. After reviewing the historical development of art, we determined that traditional Chinese art emphasizes subjective expression and favor poetics. Poetics are image based, and personal feelings are used to analyze and understand external objects. These feelings are expressed implicitly through symbols or metaphors. Classical Chinese poetic aesthetic theory is based on nearly 2,000 years of history and, thus, comprises a myriad of valuable ideas. The creator of the bird-shaped teapot has extensive experience researching and creating Chinese art, and drew on these experiences and knowledge to craft the teapot. However, the purpose of the design was to achieve Donald A. Norman's reflective level of emotional design. In addition, the teapot was designed to exhibit traditional Oriental charm while conforming to modern style aesthetics while the design strategies were inspired by traditional Chinese aesthetics. Modern style aesthetics were introduced using a design strategy derived from the theories of Cezanne. The artist analyzed its design features and compared it with the research results of contemporary scholars, in pursuit of new understanding. Finally, a questionnaire was used to understand consumer feelings of poetic design and whether this strategy would be received well in the art and design market. The results of the case study indicate that a poetic design based on traditional Chinese artistic techniques can be implemented.</p>

Highlights

  • Lope de Vega (1562-1635 AD) once mentioned two well-known contemporaries’ in his sonnet: he called the Italian poet Marino as a great painter for ears and the Flemish painter Rubens as a great poet for eyes. (Frankel, 1957)

  • 2.4 The relationship between Chinese traditional artistic techniques and product design Chinese aesthetics emphasizes the expression of poetic meaning

  • 5.7.1 The abstract and overall feeling level has a bigger effect on user’s preferences We are in the era of “emotional consuming” when emotional design has come under the spotlight

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Summary

Introduction

Lope de Vega (1562-1635 AD) once mentioned two well-known contemporaries’ in his sonnet: he called the Italian poet Marino as a great painter for ears and the Flemish painter Rubens as a great poet for eyes. (Frankel, 1957). Lu and Lin, JAH (2018), Vol 07, No 03: 41-56 designing greeting cards, Klegin & Caldwell (2012) concluded that there were eleven routes to empathize with people and help them tap into and express their feelings. They included sparing space, considering the relationship, characterizing the personality, telling a story, and imitating nature, etc. This article discussed the theories and techniques of traditional Chinese arts, and developed design strategies through realistic cases of teapot design. This article offered a summary account on the basis of literature analysis as well as the research findings of design strategies and was lastly closed with a relevant conclusion. Owing to the limited space, the design procedure of the teapot design case was not presented

Literature review
The poetic features of Chinese literature and aesthetics
The design strategy for this case study
Visceral level
Behavioral level
Reflective level
Questionnaire design
The relationship between each dimension and feedback
Findings
Conclusion
Full Text
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