Abstract
Finding an appropriate location from any kind of perspectives is a really vital issue for businesses. Searching for the best location to meet a business perspective which can be also a sustainable one would be really challenging and it needs pre-planning. Locating for business issues in tourism industry for instance hotel locating is one of the major complicated topics in this area. Locating can come along with pre-planning and kind of feasibility studies which can cover all necessities of current and future needs of an issue. Locating with sustainability point of view is one the newest approach in different studies which this research is also working on that based on a hybrid Multiple Attribute Decision Making (MADM) model. MADM methods are really suitable ways in making complicated decisions in different areas. A hybrid MADM model based on BWM-WASPAS is applied for locating problem in finding the best location for the hotel locating challenge. To meet the aim of this research, a case study for evaluating probable locations of a five star hotel examined for the Shahrekord city, Iran. As locations were prioritized based on sustainability perspective, business goals can also be seen as a pre-planning project.
Highlights
Hotels play a prominent role in the success of tourism industry and development of a new hotel project with high quality facilities is a critical and costly issue which needs thoughtful strategic planning and management (Godinho, Phillips, & Moutinho, 2018)
In comparison to the SWARA-Weighted Aggregated Sum Product Assessment (WASPAS) (Hashemkhani Zolfani et al, 2013) hybrid model and for this study is better to apply Best Worst Method (BWM) instead of SWARA method because there is no need for policy making and the process of decision making is based on scientific parameters
This section has two main parts which will be outputs of BWM and WASPAS methods to see the weight of criteria and final ranking of alternatives
Summary
Hotels play a prominent role in the success of tourism industry and development of a new hotel project with high quality facilities is a critical and costly issue which needs thoughtful strategic planning and management (Godinho, Phillips, & Moutinho, 2018). Because of the importance of the locating in the stages of the hotel development, all dimensions, elements, and considerations regarding hotel location selection in both the short-term and the long-term should be evaluated through a comprehensive and systemic model (Adam & Amuquandoh, 2013). In order to choose a proper site for locating a hotel along with considering sustainability, various aspects including economic, social, cultural and environmental aspects, which are important for successful hotel development should be analyzed systematically (Adam & Amuquandoh, 2013; Luo & Yang, 2016). BWM will apply for pairwise comparison of criteria and WASPAS for ranking and evaluating alternatives This locating study is based on a case from Shahrekord city of Iran and feasible study of finding a right place for locating a five star hotel is mentioned
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