Abstract
In this research study, researcher tries to understand how Over-the-top platforms like Netflix categorically utilize aesthetic visual analysis (AVA); an image selection tool to reduce time and increase efficacy, through a parametric analysis of AVA to optimise Netflix performance. This research paper tries to answer all the questions related to the how the database of aesthetic visual analysis (AVA), an image selection tool works better or more like humans. To further substantiate the popularity of Netflix, a real time data of 307 respondents who use OTT platforms in Delhi was collected to determine whether Netflix in fact is or not the market leader. 63.8% of them selected Netflix as their top option.
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