Abstract
In this study, perceptual mapping was used to identify the collective and individual positions of 10 competing southern states. The perceived position of the ideal state also was captured by the study’s findings. Industrial real estate executives who were surveyed indicated that some states have positioned themselves strategically in terms of quality of life, whereas others are recognized because of their resources or business environment. Some states appear better able to take advantage of their position, whereas others face development obstacles.
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