Abstract
ABSTRACT This study explores how multisensory experiences are used in travelogues to contribute to deeper meanings of tourist moments, culminating in a sense of place. This interpretive study, framed within a netnographic approach, collected data from Ctrip, a popular outbound destination platform for Chinese tourists. A qualitative content analysis tool, QCAmap, was used to analyze user-generated content consisting of 38 travelogues and 3,127 photos. Findings revealed that multisensory experiences, namely visual, hearing, and tactile senses, shape a digital sense of place through tourist moments. Findings also propose potential tourists who read travelogues might develop a digital sense of place toward the destination which supports narrative transportation theory.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call