A közösségi média hatása a magyar nők egészségtudatosságára

Statistical modeling was applied to determine the influence of special consumer groups as a small subset (10 to 30%) of respondents on the outcomes of consumer tests. Tables are displayed for standard deviations ranging from 1.0 to 2.0 where a special consumer group displays a differing hedonic response pattern from the general consumer population. Without segmenting by the special consumer group in the design and analysis, situations are identified (i.e., number of respondents, type I error, standard deviations and proportion of special consumers) where a crossover interaction greatly increases the chances for a type II error (i.e., missing true differences). When special consumers are a minority segment accepting one product over another, a small proportion of special consumers can greatly increase the power to conclude significance. Without segmenting in the design and analysis, minority acceptance can increase the chances for a type I error, i.e., falsely concluding that the general consumer population accepts one product over the other. As the total number of respondents increases, the smaller the proportion of minority acceptors needed to draw a conclusion with a type I error. Testing strategies are presented to segment on the basis of special consumer groups to guard against the chances for type I or II errors. In addition, if a special consumer group responds differently from the general population, methods are presented to determine how the special consumer group differed. Strategies are discussed for randomized complete block and balanced incomplete block test designs.

University is a special stage in life. As a special consumer group, the shaping and cultivation of college students' consumption concept has a more prominent and direct impact on the formation and development of their world outlook, and then has an important impact on people's life moral behavior. It is an effective way to describe college students' consumption in their daily life. In this paper, questionnaire survey, stratified sampling and other methods are used to investigate the consumption of college students, and multivariate statistical analysis is used to analyze the consumption structure.

Nowadays, social media are inevitably part of people's daily lives. Thus, political communication should also go through digital communication channels, particularly on social media. In such channels, it is important to define a digital marketing and communication strategy to attract new voters and consecutively more votes. As in offline communication channels and also in digital communication, one of the indispensable points in political communication is the candidate’s image. This image must show its own style and differentiate the candidate from his opponents. The main objective of this study is to understand the influence of social media on Portuguese voters’ decision-making process. Throughout the study, different research questions were also analyzed to access which social media are the most used to follow the online political campaign and which criteria influence the voting decision-making process. To achieve this purpose, exploratory research was carried out through questionnaire surveys. Three surveys were conducted based on the Portuguese presidential elections of January 24, 2021. The surveys were distributed before, during, and after the end of the electoral campaign, and 106 people were questioned and answered all 3 surveys. With the results of this study, it was possible to conclude that only 11% of respondents changed their voting intention due to the political communication made by political parties on social media during this electoral campaign. The social media most used by respondents was Facebook, which is also the one they consider the safest and most trustworthy to follow political communication in online media.

BackgroundIn the modern society where social media and aging are intertwined, how to promote older adults to integrate into the digital society and enjoy digital interests, to improve their quality of life and happiness, and promote active healthy aging has become an important topic today.MethodsBased on social cognition theory, we constructed a research model including health consciousness, self-efficacy, social norms, and health information-sharing intention (ISI) of older adults. A total of 225 valid questionnaires were collected through a questionnaire survey, and empirical analysis including reliability test, exploratory factor analysis, confirmatory factor analysis, hypothesis test, and mediation effect test was conducted.ResultsThe results show that older adults’ health consciousness, self-efficacy, and social norms have a significant positive effect on health information sharing. Health consciousness has a positive effect on social norms and older adults’ self-efficacy. Furthermore, social norms and older adults’ self-efficacy mediate the relationship between health consciousness and health information-sharing intention, respectively.ConclusionThis study considers health consciousness as a key research variable, which not only further explores the internal drivers of sharing health information among older adults but also provides a new perspective and strategies for promoting healthy aging.

This chapter discusses how media use changes when everyday life undergoes change, focusing on major life transitions. I briefly introduce different perspectives on evolving media repertoires across the life course, and argue for the relevance of studying periods of destabilization and reorientation, when elements of media repertoires and modes of public connection are temporarily or more permanently transformed. I argue that easily adaptable media technologies such as smartphones tend to become more important in unsettled circumstances, as easy-to-reach for tools for new forms of self-expression, information-seeking or social contact, in accordance with shifting social roles and everyday circumstances. The primary empirical material analyzed in the chapter is a small qualitative interview study with mothers, about their media use the first year with a new-born.

Consumer activism refers to consumers collectively acting to create change in companies, and this phenomenon has been further strengthened by the new communication tools and social media brought by the digital age. In the past, companies largely controlled trends and consumer preferences with traditional advertising and marketing strategies. However, consumers’ increasing awareness and organizational skills have changed these power dynamics. Now, consumers can make their voices heard through social media platforms and digital tools and become an effective force for social change. However, consumer activism can also create a potential public relations crisis for companies. The public’s demand for policy and practice changes in an organization can threaten the reputation and financial performance of companies. Therefore, managing consumer activism has become a fundamental element of public relations strategies. Companies should use public relations tools to protect their brand reputation and maintain consumer trust by developing proactive and reactive strategies. While proactive public relations emphasizes brand values and transparency before crises, reactive public relations offers fast and effective responses during crises. Integrating consumer activism into brand strategy can provide significant benefits by aligning a company’s core values with the concerns and expectations of its consumers. Social media is an effective tool for engaging with activist consumers. Using social media platforms, companies can listen to consumer feedback, engage in relevant online conversations, and address concerns. Additionally, measuring the impact of consumer activism on brand perception is also critical for companies. Using analytics tools, companies can track consumer feedback and interactions. This provides important data to improve future strategies and better respond to the demands of activist consumers. Consumer activism is driving organizations toward excellence by creating a more engaged and responsive approach to public relations. Key Words: Public Relations, Consumer, Activism, Brand, Paradigm.

Billions are spent yearly on food marketing that influences unhealthy eating preferences and habits, and contributes to the development of obesogenic environments worldwide. Recent social media advancements have provided food marketers with platforms to readily reach out to many especially younger consumers. Adolescents seem vulnerable to food marketing as they have increased impulsive decision-making and decreased inhibitory-control as compared to adults. Yet, they are becoming independent from their parents and relying on unmonitored (social) media. Despite the presumed influence of social media marketing, little is known about the type of marketing strategies used on social media to influence adolescent eating.Aim:The aim of this study is to explore the food messages adolescents (12–18 years old) encounter when using social media.Methods:A diary study was carried out with 12–18 year-old Belgian adolescents (N = 20) who took screenshots of food images they encountered on their social media during a one-week period. Participants also completed surveys assessing social media use, image source, marketing strategy, etc. Five-hundred food images were gathered and preliminary analyzed for their content. A coding book, developed based on a literature review and a pilot, will guide two authors in coding the images. The codes will be checked for agreement and discrepancies will be resolved among the research team. Finally, the codes will be analyzed to determine food marketing strategies employed and eating social norms portrayed.Results:The most commonly reported social media were Instagram, Snapchat, Twitter, and Facebook. Preliminary findings showed that adolescents often encounter branded food images through peers, influencers and food brands, majority of which are paid or word-of-mouth food marketing. The images were mostly promoting non-core foods that are energy-dense and poor in nutrients, especially branded soft drinks and fried foods. An ongoing qualitative analysis of the gathered images aims to conclude with detailed frequencies and relationships between the different study measures assessed. These findings will be elaborated on during the presentation.Discussion:This research provides an in-depth understanding of the social media messages adolescents encounter daily and sheds light on food norms typically communicated on social media by marketers, peers, and influencers. Such findings identify prominent social media food messages that must be tested for their persuasive nature, providing insights for future research that aims to assesses the effects of social media food marketing on adolescent eating. Finally, we call for policies that address current social media marketing strategies targeting adolescents.

The Big Question: Have social media and/or smartphones disrupted life in your part of the world?

IntroductionWhy should we study marketing management processes in social network platforms?Today’s rapidly growing creative companies must adopt social network platforms. Indeed, the “twenty-first century’s wealth comes from platforms” Thus “those who possess platforms dominate the wealth of the future” (Hirano & Hagiu, 2010).After the Lehman Brothers-initiated financial crisis, companies began developing platform strategies as a cutting-edge management method for assuring consistent and stable growth. Platform strategies call for gathering relevant groups of people together in a network that then creates new business. (Hirano & Hagiu, 2010)In this study, we study a social network platform to show how marketing management processes can be applied to social network platforms.Literature ReviewSocial Network PlatformsIn recent years, social network platform sites such as Facebook, Twitter, and KakaoTalk have evolved to bring people together online. Social network services (SNS) are rapidly infiltrating daily lives and facilitating communications among people by means of computers (Correa et al., 2010; Powell, 2009). Users reside at the center of social platforms where they can socialize and express a wide range of behaviors.As a force for change, social platforms are influencing marketing strategies as well. Advertising has been traditionally one-way communication from company to customers through public media and portal sites. Recently, the paradigm has changed (Yeo, 2014): companies establish relationship with customers through social platforms that allow them to talk with customers directly, exchange opinions, and share ideas. As a result, large-scale corporations, mid-sized/small companies, and one-owner companies have turned their attention to social platforms (Jhun, 2013). Moreover, the revolutionary wave has affected such diverse areas as politics, economics, society, culture, and environmental causes.Researchers have responded to social platform developments with studies that deal with concept, construction, policy, development, spatial information, social platforms, and governmental roles (Choi et al., 2012), and that deal with social platform’s social influences and future directions (Lee & Jung, 2011).Researchers have studied functions and utilization of social platform using web services and policies to support collaborative research (Pignotti & Edwards, 2012), sharing shopping information (Der Ho et al., 2010), customer engagement (Cheung, Lee, & Jin, 2011), and senior social platforms (Farkas, 2010). Social platforms emerged so recently that academic studies have failed to keep up with the urgent need to study the phenomena realistically (Yeo, 2013).MethodIn this study, we analyze phase 1 secretary platform by Cybermoon Co., Ltd., which has four main functions:Product name: On-Secretary PlatformCore Services● Phase 1. Assistant Service● Phase 2. Vision Maker Service● Phase 3. Collaboration and Sharing Service● Phase 4. Social Sales Service● Phase 5 Assistant Call Center ServiceObjectiveOn-Secretary Platform aims to yield optimized productivity by offering secretary functions to experts working for one person-companies, small-scale companies, or small traders.- Next generation SNS-based social secretary management service uses Twitter and Facebook.- Online and offline secretary management service grows with users and assists them with every aspect of their lives.- Service dispatches 90,000 online secretaries and 10,000 offline secretaries to assist clients.Target Market- General customers: individuals who want to establish businesses.- Businesspersons: presidents of one-person or small companies, and the self-employed- Experts: consultants, coaching specialists, lawyers, and professors- Public organizations such as job-search organizations, business creation support organizations, infrastructure-expansion organizations, education centers for the unemployed, social education centers, education for retired people, and lifelong learning centers.Customer Value Proposition- Survey and analysis on the services needed by single entrepreneurs.- Survey and analysis of services needed by potential entrepreneurs.- Survey and analysis of services needed by experts.- Survey and analysis of services needed by public organizations.Assets and competition- 20-years of developing IT business services and operational systems- Patents for core techniques and experts with development abilitiesFunctional strategies and programs- Secretary function: selection of AI (artificial intelligence)-type character and growth by consistent learning- Chatting function: task reporting via letters, voices, and holograms- Program: cloud-based social platform service- Service method: online service and offline call-center service.Marketing Mix(Richard & Colin, 1992)Figure 1. Managing Marketing Strategies and the Marketing Mix SWOT AnalysisFigure 2. SWOT AnalysisContribution of this research● Academic contributionsThis study could contribute to understanding diverse applications and developing theory regarding platforms to help to consolidate theoretical fundamentals regarding marketing management processes for using platforms. Finding various marketing methods and studying their relationship would contribute to future platform-based management strategy.● Practical contributionThis study could help companies, governments, society, and individuals efficiently utilize marketing management processes when using platforms for continuous growth and progress.

Solace in Social Media: Women Unite Under COVID-19

Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear algebra, digital media, machine learning, big data analysis, and signal processing. Supplying an overview of graph-based social media analysis, the book provides readers with a clear understanding of social media structure. It uses graph theory, particularly the algebraic description and analysis of graphs, in social media studies. The book emphasizes the big data aspects of social and digital media. It presents various approaches to storing vast amounts of data online and retrieving that data in real-time. It demystifies complex social media phenomena, such as information diffusion, marketing and recommendation systems in social media, and evolving systems. It also covers emerging trends, such as big data analysis and social media evolution. Describing how to conduct proper analysis of the social and digital media markets, the book provides insights into processing, storing, and visualizing big social media data and social graphs. It includes coverage of graphs in social and digital media, graph and hyper-graph fundamentals, mathematical foundations coming from linear algebra, algebraic graph analysis, graph clustering, community detection, graph matching, web search based on ranking, label propagation and diffusion in social media, graph-based pattern recognition and machine learning, graph-based pattern classification and dimensionality reduction, and much more. This book is an ideal reference for scientists and engineers working in social media and digital media production and distribution. It is also suitable for use as a textbook in undergraduate or graduate courses on digital media, social media, or social networks.

This research discusses the use of social media in education marketing strategy at Islamic elementary level in Indonesia. The aims of this study are to describe the marketing strategy of education through social media and the effectiveness of using social media for education marketing at an Islamc school. This study used qualitative approach and the data was gathered through direct observation, in-depth interviews, and writteng material analysis. The results of this study show that the use of social media for marketing strategy at Islamic Elementary Schools has integrated the management of marketing process, such as: planning, organizing, and determining social media. The social media has become the primary tool for Islamic education at elementary level in promoting the educational institutions to wider Muslim communities. The social media is considered as a very effective tool for new promotion strategy in current digital age. Muslim communities in Indonesia mostly use social media in daily life which can increase their access and interaction with Islamic education institution.

Increasing food demand poses a challenge for the economy and places a burden on the environment. In agricultural food production, each product chain stage shows scarce resources and negative environmental impacts are becoming increasingly significant. Food consumption has a significant impact on the environment and on human health. Sustainable food consumption is characterised by health and environmental consciousness. This study focuses on the relationship between perceived and real consciousness – more specifically on environmental and health consciousness – concerning food consumption. Following a concise overview of the conceptual background, the definitions of conscious consumption, conscious food consumption, health conscious consumer and environmentally conscious consumer behaviour are explained based on the available literature. The primary research draws conclusions from the results of a 500-person questionnaire survey among the students attending the University of Debrecen on the relationship between perceived and real health and environmental consciousness regarding food consumption. It was concluded that environmental consciousness (10.0%) was less characteristic of students than health consciousness (18.2%); the relationship between perceived and real consciousness is significant; the role of price in determining food purchases is less pronounced for those claiming to be self-conscious food consumers than those who are neither health conscious, nor environmentally conscious.

Social media invites anyone who is interested to participate by giving feedback openly, giving comments, and sharing information in a fast and unlimited time. It is undeniable that social media has a great influence in one's life. Someone who starts small can make it big with social media, or vice versa. For the community, not only adults, but teenagers and children have become an addiction that makes users no day without opening social media. The focus of this community service is the role of the family in responding to the adverse effects of social media in the current covid 19 pandemic era where more time uses gadgets that are very closely related to social media, the focus of community service will be directed at the following two things: providing an understanding of the negative and positive influence of social media for adolescents, and how to respond to social media today to be able to deal with social media abuse wisely. This activity uses a lecture, discussion and training approach that refers to phenomenology. Location of activities at Bojongsari community organization, Depok. The conclusion of this activity is responding to social media interactions with the role of parents in supervising youth activities by limiting the time they use gadgets and paying attention to the age of teenagers to access content according to their age. The negative impacts of using social media on teenagers today are identity theft, cyber bullying, child and adolescent abuse, fraud, pornography, violence against children and adolescents, sexual exploitation, self-harm, panic/anxiety/low selfconfidence/stuttering. Social media, and addiction to social media and online games The positive impact of using social media on adolescents: Strengthening friendship relationships, Increasing income in daily life, Social media plays a role in conveying knowledge, Source of referrals and knowledge, Medium to speak, Awareness about surroundings and motivational, and entertainment media.Keywords : Social Media, Teenagers, Family

PurposeThe global economic downturn has greatly impacted the construction industry and architectural design firms (ADFs). Social media, however, provides a strategic avenue to enhance the visibility and resilience of ADFs. This paper aims to develop a framework integrating social media as an innovative marketing approach for mitigating the impacts of the global economic downturn on ADFs in Egypt.Design/methodology/approachA qualitative and quantitative research approach was designed to accomplish four objectives. The literature review examined the global economic downturn and marketing ADFs. Three case studies investigated the role of social media in marketing ADFs during economic uncertainties. A survey questionnaire was conducted with a representative sample of ADFs to assess their perception and application of social media as a marketing approach. Based on the above, the research developed a framework integrating social media as a novel approach for marketing ADFs in Egypt to alleviate the impacts of the global economic downturn.FindingsThe research explored the causes and impacts of the global economic downturn, focusing on marketing strategies and the use of social media in promoting ADFs. Case studies demonstrated that ADFs that utilized social media effectively succeeded in navigating the economic downturn and enhancing market performance, reputation and profitability. Data analysis highlighted “generating leads” as the top marketing strategy, followed by “attracting potential clients.” “Instagram” emerged as the most widely used platform, with “analytics and reporting” identified as the most impactful tool. However, “limited resources” was recognized as the primary challenge in implementing successful social media marketing for ADFs in Egypt.Practical implicationsThis research developed a practical framework to navigate the impacts of the global economic downturn on ADFs in Egypt based on the findings of a literature review, case studies and a survey questionnaire. The framework practically detailed the objectives of the framework’s functions, activities, tools and techniques, involved personnel, needed resources and implementation mechanisms.Originality/valueThe research examined the causes and impacts of the global economic downturn, with a focus on how ADFs in Egypt use social media as a marketing tool and identified the implementation challenges. The study, which fills a gap in construction literature, developed a framework to help ADFs mitigate the global economic downturn effects. The framework offers a practical solution to improve the resilience and marketing of ADFs in Egypt by providing new insights into the architecture and construction sectors and adding significant value to existing knowledge.