Abstract
The advancement of artificial intelligence, particularly with generative AI models, has provoked intense reactions, whether or not they are based on the logic and functioning of the technology. Different from predictive AI, generative AI produces original content by synthesizing text, image, voice, video and code from large databases, with the potential to significantly impact the creative economy. The article introduces basic concepts of AI and generative AI, including a taxonomy of generative models, and outlines the distinction between image or video production techniques and text production techniques. The central argument of the article is that the cultural fuss is not accidental, defending the hypothesis that the advent of generative AI places humanity in the midst of crossing its fourth narcissistic wound.
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