A Influência da Estratégia Corporativa na Criação de Valor: Um Estudo de Caso dos Diários Associados em Minas Gerais

Abstract

The development of the presented research aimed to analyze the way which corporate headquarters of the Diarios Associados in Minas Gerais, having implemented corporate strategies, succeeded in creating value in your organization as a whole, paying attention to the different business units. Initially there was a thorough review of the literature, aiming to demonstrate the main concepts of corporate strategy and its models, elucidating knowledge about corporate headquarters, diversification and value creation. Then proceeded to a case study in national company throughout its time line according to the occurrence of facts facing the same strategy, noting that the corporate strategy, being mainly implemented through corporate headquarters, presents value creation to their business units in most of the situations studied. There was a greater coordination of the entire structure in an organized way and using the parts (business units) to build and achieve greater results of the whole (organizational corporation).