Abstract
Pakistan Automotive Industry has been dominated by Japanese Companies and new entrants face tough conditions even in presence of great local market demand. The industry has few unsuccessful attempts of production of truly “Made in Pakistan” automobiles. Several qualitative studies are being carried out by government and non-government institutions as well as independent researchers to understand the underlying causes for the slow growth of this industry. However, quantification of internal (strengths and weaknesses) and external (opportunities and threats) factors of this industry is lacking. The study initially identifies Strengths, Weaknesses, Opportunities and Threats (SWOT) factors for indigenous production of automobiles in Pakistan and subsequently utilizes Analytic Hierarchy Process (AHP) to determine the importance ranking for SWOT factors. Weakness group has found be the most significant among SWOT factors. The approach offers a “bigger picture” yet with necessary details to make critical decisions.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call