Determining proper strategies for Iran’s dimensional stone mines: a SWOT–AHP analysis

Abstract

Iran has very high potential for production and export of dimension stone (rock quarried to size and shape specifications); nevertheless, in spite of growing mine production during the past decade, in many instances this potential has been overlooked. Construction, decorative, and facing stones of Iran are among the highest-quality products in the world. In this paper, Iran’s dimensional stone mines are analyzed using strengths, weaknesses, opportunities and threats (SWOT) analysis in combination with analytic hierarchy process (AHP). SWOT analysis is a tool commonly used for analyzing both the internal and external environments in order to attain a systematic approach and support for a decision situation. Conventionally, SWOT analysis is qualitative and does not quantify the effect of the factors. Consequently, it is not effective in priority setting. To overcome this limitation, SWOT analysis has been used in combination with other quantitative multi-criteria decision making methods especially the AHP. In this study, first an environment analysis was performed by an expert team familiar with these mines. In this way, the SWOT factors were identified and the subfactors which had very significant effects on the success of these mines were determined. Using the SWOT subfactors, the SWOT matrix and alternative strategies based on these subfactors were developed. Subsequently, the strategies were prioritized and the best strategies for Iran’s dimensional stone mines were determined.