Abstract
To operate strategically, corporate decision-makers need to assess functional-level projects based upon their ability to fulfill higher-level strategic business objectives. To support such decision-making, a model framework is developed that first aggregates expected project performance across individual business activities using an additive value function and, second, across the strategic objectives of the business using a displaced ideal approach. The two-dimensional (2-D) model can be applied iteratively in a define-analyze-refine cycle that highlights how proposed functional-level projects can be enhanced to better fulfill business-level strategic objectives. To deal with the imprecision introduced due to the strategic infrequent decision situations in which the model is used, the user inputs are defined as, and the model is developed using, fuzzy numbers. Operationalized as a computer-based decision support system, the model has been successfully applied at four electronics manufacturers.
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