Abstract
Cultural tourism provides rich opportunities for experiential learning, but a framework to foster such learning is lacking. This study introduces the “learning behaviors-interactive scenarios” framework to explore key facilitators of experiential learning in cultural tourism. Through a literature review, it outlines key learning behaviors in cultural tourism—seeking challenges, critical reflection, and immersive engagement—that drive Kolb's experiential learning model. It examines how activity, information, and interaction scenarios influence these behaviors and enhance learning outcomes. A case study of the Sancai Town Tourism App illustrates the framework's application, with survey results confirming its effectiveness in enhancing cultural understanding. This study addresses three research questions, contributing to a theoretical framework that integrates situational factors with individual learning behaviors, enhancing understanding of experiential learning in cultural tourism and offering insights into its digital transformation.
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