Abstract
The authors present an interactive simulation model on which the academic aspects of university management can be analyzed and alternative management strategies tested. The model focuses specifically on long-term, dynamic, strategic management problems, such as growing student/faculty ratios, poor teaching quality, and low research productivity. It yields numerous performance measures about the fundamental activities in a university: teaching, research, and professional project activities. Results suggest that the university management game (UNIGAME) promises to be a useful technology to support strategic decision making and a laboratory for theoretical research on how to best deal with strategic university management problems.
Published Version
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