A Dynamic Model of Personal Adaptive Potential in the Conditions of Media Ecosystem

Abstract

Relevance. The modern stage of information and communication technology development is attracting more and more researchers’ attention to the problem of risk causing factors that arise during the process of digitalization and mediatization. The category of adaptive potential that is used in various fields of socio-humanitarian knowledge appears to be an adequate conceptual instrument for media ecosystem risk problematization. However, in the framework of humanitarian and scientific digitalization discourse this concept is underdeveloped, and this fact determines the relevance of the theoretical construction(model) of personal adaptive potential in the conditions of media ecosystem, as well as the promising directions of its application.The purpose of the article is theoretical substantiation and construction of a dynamic model of an individual's adaptive potential to the risks of the media ecosystem.Objectives: to reveal the theoretical and methodological foundations of personal adaptive potential conceptualization in the conditions of media ecosystem; to specify the contents of adaptive potential levels; to describe adaptive potential dynamic interrelations with the corresponding parameters of the media ecosystem.Methodology. In the article sociological theories that focus on the socio-constructionist nature of modern technologies (actor-network theory, social construction of technology theory) are applied; as well as a number of basic general scientific methods (inductive and deductive methods, structural and functional approach). Special attention is paid to the methods of analogy and modeling, which made it possible to create a dynamic model of the adaptive potential of the individual in the media ecosystem and to lay the foundations for further operationalization of this category.Results. Basing on the results of the theoretical sources study, the author has constructed a dynamic model of personal adaptive potential. The article describes the value, dispositional and practical levels of adaptive potential, as well as their relationship with the corresponding parameters of the media ecosystem (institutional norms and habituses, patterns, affordances).Conclusions. The dynamic model constructed can be used as a methodological basis for theoretical and applied research. A promising direction is further operationalization and empirical verification of the model presented, as well as explication of adaptive potential structural elements.