Abstract

Simple SummaryOver the past ten years, unprecedented changes in the way farm animals are kept on intensive production facilities have begun to take hold in the U.S. veal, egg and pork industries. Propelled by growing public support for animal welfare, the Humane Society of the United States (HSUS) has successfully led the effort to transition farms from using restrictive cages and crates to more open aviary and group housing systems that offer the animals far more freedom to express natural behavior. This paper describes the background history of the movement, the strategy and approach of the campaign and the challenges that were overcome to enable this major shift in farming practices. The events chronicled are set within the context of the larger societal concern for animals and the important contributions of other animal protection organizations.In this paper, the Humane Society of the United States (HSUS) farm animal protection work over the preceding decade is described from the perspective of the organization. Prior to 2002, there were few legal protections for animals on the farm, and in 2005, a new campaign at the HSUS began to advance state ballot initiatives throughout the country, with a decisive advancement in California (Proposition 2) that paved the way for further progress. Combining legislative work with undercover farm and slaughterhouse investigations, litigation and corporate engagement, the HSUS and fellow animal protection organizations have made substantial progress in transitioning the veal, pork and egg industries away from intensive confinement systems that keep the animals in cages and crates. Investigations have become an important tool for demonstrating widespread inhumane practices, building public support and convincing the retail sector to publish meaningful animal welfare policies. While federal legislation protecting animals on the farm stalled, there has been steady state-by-state progress, and this is complemented by major brands such as McDonald’s and Walmart pledging to purchase only from suppliers using cage-free and crate-free animal housing systems. The evolution of societal expectations regarding animals has helped propel the recent wave of progress and may also be driven, in part, by the work of animal protection organizations.

Highlights

  • The Nature of the Animal Protection Movement from 1980 to 20001.1

  • The Humane Society of the United States (HSUS)’s renamed Farm Animal Protection (FAP) section engaged in a corporate outreach campaign, raising the battery cage and gestation crate issues with major pork and egg buyers, including restaurants, grocery stores, food service companies, fast-food chains, hotels, cruise lines and other segments of the food retail sector

  • “cage-free eggs” directly on their room service menus. All of these announcements were celebrated by the HSUS and other animal protection groups, such as Mercy for Animals (MFA) and Compassion in World Farming (CIWF) that were meeting with major brands

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Summary

A Decade of Progress toward Ending the Intensive

Simple Summary: Over the past ten years, unprecedented changes in the way farm animals are kept on intensive production facilities have begun to take hold in the U.S veal, egg and pork industries. Propelled by growing public support for animal welfare, the Humane Society of the United States (HSUS) has successfully led the effort to transition farms from using restrictive cages and crates to more open aviary and group housing systems that offer the animals far more freedom to express natural behavior. This paper describes the background history of the movement, the strategy and approach of the campaign and the challenges that were overcome to enable this major shift in farming practices. The events chronicled are set within the context of the larger societal concern for animals and the important contributions of other animal protection organizations

Henry Spira’s Influence
Farm Animals and Early Legislative Initiatives
The 2002 Florida Gestation Crate Ballot Initiative
Launch of the Campaign
The Scientific Basis for Farm Animals’ Campaign Work
The 2006 Arizona Gestation Crate Ballot Initiative
The Power of Undercover Investigations
Widespread Objectionable Practices
The Campaign
The Ensuing Legal Activity
The 2010 Ohio Ballot Initiative
The Federal Egg Bill
Engaging with Major Brands
The Rise of Corporate Social Responsibility
10.1. McDonald’s
10.2. The Companies That Followed
11. The Evolving Social Consciousness
11.2. Further Barometers of Public Sentiment
12.1. Freeing the Hens
12.2. Pressuring the Holdouts
Findings
13. Conclusions

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