A Conceptual Development of Entrepreneurial Orientation and Circular Practices

Abstract

The idea of a circular economy is becoming more popular in academia, business, and public policy. A circular economy is an alternative economic model that reduces waste, pollution, and the lack of resources. On the other hand, numerous studies have been studied under Entrepreneurial Orientation (EO). The dimensions of EO, such as risk-taking, innovativeness and proactivity, are studied to draw a relationship with Circular Practices. The literature study examined the theories' ideas and ways of thinking about them. It also gave a framework that pointed out the problems and the research gaps. The research design comprises of developing a hypothetical model with Entrepreneurial Orientation as the exogenous variable to test the endogenous variable of Firms Performance. In addition, Circular Practice targets Performance as a mediating variable. The methodology used in this study is quantitative that contains a random sample of Entrepreneurs in Tamil Nadu, India. The questionnaire is suggested for collecting and analysing data with SPSS version 18.0 and Partial Least Squares Structural Equation Modelling (PLS-SEM) 3.0.